| 000 -LEADER |
|---|
| fixed length control field |
02256nam a22002177a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200121200121b ||||| |||| 00| 0 mon d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-1-62527-247-8 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
1671 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
Шинэ Монгол Технологийн Дээд Сургууль |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
21 |
| Classification number |
658 General management |
| Item number |
W-59 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
George Westerman |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Leading Digital |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
United States of America |
| Name of publisher, distributor, etc. |
Harvard Business Review |
| Date of publication, distribution, etc. |
2014 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
292 page |
| Dimensions |
242x160 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
Introduction Part I Building Digital Capabilities Part II Building Leadership Capabilities Part III Back at The Office |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
George Westerman Leading Digital Leading Digital Turning Technology into Business Transformation |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Didier Bonnet Andrew McAFEE |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
