| 000 -LEADER |
|---|
| fixed length control field |
02218nam a22002177a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200121200121b ||||| |||| 00| 0 mon d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-0-07178818-2 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
337 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
Шинэ Монгол Технологийн Дээд Сургууль |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
330 Economics |
| Item number |
A-41 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jed Alpert |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Jed Albert The Mobile Marketing Revolution |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
United States of America |
| Name of publisher, distributor, etc. |
McGraw-Hill |
| Date of publication, distribution, etc. |
2012 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
223 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
One-to-One is transforming our world―here’ s how you can join the Revolution What would your organization do with a technology that lets you crowdsource instantly and effortlessly and reach people who WANT to hear from you wherever they happen to be? Such a tool already exists and it’s in billions of mobile devices worldwide: SMS, or text messaging. However, there’s more to messaging than simply broadcasting texts. To succeed with mobile messaging in the long term―without disrupting your business or distracting your customers―you need to understand the bigger movement that’s underway. The Mobile Marketing Revolution gives you the framework to listen to, empower, inform, engage, and enlist the very people on which your success depends. From fundraising to polling to selling products and services, this book shows how to use mobile messaging to turn even the briefest initial interaction into a permanent engaged relationship. Better still, you can achieve all this without expanding overhead or building campaigns from scratch, but instead by integrating mobile into your organization’s existing processes and practices. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
Acknowledgments Introduction WHY MOBILE? BEING IN SOCIAL MEDIA IS NOT ENOUGH, YOU HAVE TO INVITE EVERYONE BACK TO YOUR PLACE STEP 1: MAKE THE ONE- TWO- ONE CONNECTION STEP 2: DISCOVER THE ONE- TWO- ONE OPPORTUNITIES STEP 3: INSPIRE ACTION STEP 4: DEVELOP A LONG- TERM RELATIONSHIP USE DATA TO INCREASE CONVERSIONS BY STREAMLINING USERS' EXPERIENCE ONE- TWO- ONE TRANSFORMS WHOLE COMPANIES ONE- TWO- ONE TRANSFORMS COMMUNICATIONS FOR EVERYONE CONCLUSION NOTES INDEX |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Revolution Mobile Marketting |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Stephen Fishback |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
