| 000 -LEADER |
|---|
| fixed length control field |
02069nam a22002177a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200121200121b ||||| |||| 00| 0 mon d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-1422158753 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
547 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
Шинэ Монгол Технологийн Дээд Сургууль |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
330 Economics |
| Item number |
K-89 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Nirmalya Kumar |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
India Inside |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
USA |
| Name of publisher, distributor, etc. |
Harvard Business Review Press |
| Date of publication, distribution, etc. |
2011 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
208 |
| Dimensions |
6.2 x 0.9 x 9.2 inches |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Thanks to its ability to innovate, the developed world will always have a distinct advantage over the developing world, right? Not according to leading management experts Nirmalya Kumar and Phanish Puranam. In India Inside, the authors draw on their research to show how India is already turning this assumption on its head—often in ways invisible to consumers in the developed world. Through their research and extensive interviews with India-based executives from such companies as AstraZeneca, GE, Infosys, Intel, and Wipro, the authors unveil the dramatic rise in invisible innovation occurring in India—from B2B products and R&D outsourcing to process and management innovation. The book also illuminates Indian companies’ growing ability to innovate consumer products that are compact, low-cost, efficient, and robust in the face of harsh environmental conditions. The authors’ analysis makes clear that for certain kinds of innovation, the long-held monopoly of the developed world is over. India Inside provides a wake-up call for executives and policy makers in the developed world and a clear-eyed view of both the challenges and opportunities facing multinationals seeking new sources of innovation in the future. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
Where Are the Indian Googles iPods and Viagras? Globally Segmented Innovation OutsourcingInnovation Process Innovation Management Innovation Visible Innovation Indias Innovation Challenge The Future of Indian Innovation Notes |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Business Innovation management India |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Phanish Puranam |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
