000 -LEADER |
fixed length control field |
02584nam a22002297a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
200121200121b ||||| |||| 00| 0 mon d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
978-1-118-451021 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
11 |
040 ## - CATALOGING SOURCE |
Transcribing agency |
Шинэ Монгол Технологийн Дээд Сургууль |
041 ## - LANGUAGE CODE |
Language code of text/sound track or separate title |
eng |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
370 Education |
Item number |
U-51 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
James D. Underwood |
245 #0 - TITLE STATEMENT |
Title |
Competitive Intelligence for Dummies |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
John Wiley & Sons |
Name of publisher, distributor, etc. |
Canada |
Date of publication, distribution, etc. |
2013 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
362 |
Dimensions |
B5 |
490 ## - SERIES STATEMENT |
Volume/sequential designation |
Competitive Intelligence for Dummies |
500 ## - GENERAL NOTE |
General note |
Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas, or data needed to support executives and managers in making strategic decisions for an organization. Competitive Intelligence for Dummies introduces you to this fascinating subject and gives you the tools you need to incorporate it into your business decision-making process. Conducted within an organization, competitive intelligence serves as a catalyst in planning and strategic growth. It is part of the value chain that converts gathered data to actionable information that results in strategic decisions. Competitive Intelligence for Dummies helps listeners gather valuable information on the competition, the operational environment, and the target customer. It also explains how to carefully analyze and use this information in decision making processes to gain market share and stay on the cutting edge of an industry. Whether you are just starting a business, venturing into new areas with your existing company, or looking to gain ground on a key competitor, Competitive Intelligence for Dummies gives you insight on how to gather valuable information on not only your competitors, but on your market and key customer base. Gets you up to speed on how to locate, collect, and process competitive intelligence Shows you how to carefully analyze competitive intelligence and disseminate it throughout your organization Illustrates how competitive intelligence can help you gain market share If you're a business owner, analyst, manager, or researcher, Competitive Intelligence for Dummies gives you and your business an edge. |
505 ## - FORMATTED CONTENTS NOTE |
Title |
Brushing up on the basics Gathering confirming and organizing relevant data Turining data into meaningful intelligence Getting support for intelligence dissemination and implementation The part of tens |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
competitive business decision intelligence analyze collect |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
0 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |