The business world is only now beginning to open its eyes to the fact that a powerful corporate culture can generate hard-currency results. But Marty Parker has known this for years. Since 2003, his executive search and cultural assessment firm, Waterstone Human Capital, has focused its recruiting strategy on employee fit and on the best corporate cultures. Each year, its “Canada’s 10 Most Admired Corporate Cultures” singles out companies whose cultures have led to measurable growth, increased profits, and a distinct competitive advantage. Now, Parker reveals the best practices of some of the world’s top companies to help you generate extraordinary business results by spearheading cultural change in your own organization. Culture Connection helps you define your vision and gives you invaluable guidance on how to: • Set the stage for improved communication, innovation, and performance • Provide significant shareholder return • Measure and align your organization’s efforts • Recruit—and retain—the best people in your industry Culture Connection is filled with advice from top business leaders, including: Clive Beddoe, founding shareholder and Chairman, WestJet; Isadore Sharp, founder and Chairman, Four Seasons Hotels and Resorts; Darren Entwistle, President and CEO, TELUS Corporation; Marc Tellier, President and CEO, Yellow Pages Group; and Michael McCain, President and CEO, Maple Leaf Foods. These leaders know what they’re talking about: Each represents an organization that has been a previous winner of the Canada’s 10 Most Admired program, and whose performance has outperformed their peers. In fact, the 2010 winners of Canada’s 10 outpaced the S&P/TSX 60 by an average of 600%. Culture isn’t just connected to performance; it drives performance. Today’s top companies invest in their corporate culture, and they don’t pull back when times get tough. Even in the most challenging times, they behave like great companies. And that’s what they remain.

1 Know Thyself 2 The Answers Are in the Stars Essential Tools to Align Culture in Your Organization How Leadership Impacts Corporate Culture 6 The Train Drain How Celebration and Rituals Impact Culture 8 Whats Your Reason for Being? How Credos and Belief Statements Reinforce Culture 9 Measure Once and Cut Three Times Tips and Tricks for Identifying Things That Can Hurt Corporate Culture Changing Habits Systems and People The Importance of Culture Champions Why Culture Is a Critical Component of International Expansion The Role of the Board in Supporting Corporate Culture Corporate Culture as Your Brand Recruiting for Fit Performance Management for Fit Proof Positive That Culture Is More than Connected to PerformanceIt Drives Performance