WHAT INVESTORS WANT Praise for What Investors Really Want "We all share behavioral traits that are major roadblocks to intelligent financial decisions. Bottom line: if you really want to achieve investment success, understand yourself and eliminate or minimize these traits. This book will help you do exactly that." -- John C. Bogle, Founder, Vanguard Funds "What Investors Really Want enables us to "post mortem" the financial decisions of ourselves and others. The book is extremely valuable for theory, as a survey of how the human animal makes financial decisions, and for the practice of making smarter financial decisions." --Harry M. Markowitz, Rady School of Management, University of California, San Diego; winner, Nobel Memorial Prize in Economic Sciences "In investing, we are often our own worst enemies. Meir Statman, an expert in behavioral finance, explains the common errors to which we are prone and helps us make smarter decisions about our investments."

We Wants Profits Higher than Risks We Have Thoughts, Some Erroneous We Have Emotions, Some Misleading We Want to Play, and Win We Join Herds and Inflate Bubbles We Want Self-Control and Mental Accounts We Want Save for Tomorrow and Spend it Tiday We Want Hope for Riches and Freedom from the Fear and Poverty We Have Similar Wants and Different Ones We Want to Face No Losses We Want to Play No Taxes We Want High Status and Proper Respect We Want to Stay True to Our Values We Want Fairness We Want Invest in Our children and families We Want Education, Advice, Protection What We Have