TY  - BOOK
AU  - George Westerman
AU  - Didier Bonnet Andrew McAFEE
TI  - Leading Digital
SN  - 978-1-62527-247-8
U1  - 658 General management 21
PY  - 2014///
CY  - United States of America
PB  - Harvard Business Review
KW  - George Westerman Leading Digital Leading Digital Turning Technology into Business Transformation
N1  - Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities; Introduction Part I Building Digital Capabilities Part II Building Leadership Capabilities Part III Back at The Office
ER  -