TY - BOOK AU - Allen E. Fishman AU - 0 TI - 7 secrets of great entrepreneurial masters SN - 0-07-147071-9 U1 - 650 Management & public relations PY - 2006/// CY - USA PB - McGraw-Hill KW - Allen E.Fishman 7 secrets of great entrepreneurial masters entrepreneurial N1 - Allen E. Fishman, founder and CEO of The Alternative Board TABĀ®, interviewed top entrepreneurs, identifying their common traits and practices to create the GEM Power formula. As a business leader, speaker, and Great Entrepreneurial Master himself, he has taught the formula to thousands of businesspeople. Now, in Seven Secrets of Great Entrepreneurial Masters, he shares these secrets with you. Filled with thought-provoking written exercises, savvy advice, and inspiring anecdotes, the book takes readers on a journey of guided introspection to help them balance work and life for maximum success and happiness; Foreword by Greg Walker Preface Acknowledgments Introduction The Secret of A Personal Vision The Secret of A Look in the Mirror The Secret of A Personal Plan The Secret of Results-Driven Communications to Make It Happen The Secret of Negotiating to Make it Happen The Secret of Creativity to Make It Happen The Secret of Changing Course Conclusion Index ER -