TY  - BOOK
AU  - Harvard Business Review
AU  - 0
TI  - Harvard Business Review on Customer relationship management
SN  - -13:978-1-57851-699-5
U1  - 658 
PY  - 2002///
CY  - USA
PB  - Harvard Business School Publishing Corporation
KW  - Harvard Business Review
N1  - 0; Co- opting Customer Competence Ge Inside the Lives of Your Customers The Old Pillars of New Retailing Want to Perfect Your Company's Service? Don't Homogenize, Synchronize? Firing Up the Front Line Preventing the Premature Death of Relationship Marketing See Your Brands Through Your Customer's Eyes
ER  -