Jakki Mohr | Sanjit Sengupta | Stanley Slater <br/><br/>
Marketing of High-Technology Products and Innovations 

 - 2 
 - USA  Phoenix Color Corp  2005 
 - 450  B5 
<br/><br/> Байсан ном 
<br/><br/> Introduction to High Technology Strategy and Corporate Culture in High-Tech Firms Relationship Marketing: Partnerships and Alliances Market Orientation and R&D-Marketing Interaction in High-Technology Firms Marketing Research in High-Tech Markets Understanding High-Tech Customers Product Development and Management Issues in High-Tech Markets Distribution Channels and Supply Chain Management in High-Tech Markets Pricing Considerations in High-Tech Markets Advertising and Promotion in High-Tech Markets: Tools to Build and Maintain Customer Relationships E-Business, E-Commerce, and the Internet Realizing the Promise of Technology: Societal, Ethical, and Regulatory Considerations 
<br/><br/><label>ISBN: </label>0131230239 
<br/><br/><label>Subjects--Index Terms: </label>Marketing of High-Technology Products and Innovations Marketing of High-Technology Jakki Mohr Sanjit Sengupta Stanley Slater 
<br/><br/><label>Dewey Class. No.: </label>658  / J-20