TY  - BOOK
AU  - Jakki Mohr | Sanjit Sengupta | Stanley Slater
AU  - 0
TI  - Marketing of High-Technology Products and Innovations
SN  - 0131230239
U1  - 658 
PY  - 2005///
CY  - USA
PB  - Phoenix Color Corp
KW  - Marketing of High-Technology Products and Innovations Marketing of High-Technology Jakki Mohr Sanjit Sengupta Stanley Slater
N1  - Байсан ном; Introduction to High Technology Strategy and Corporate Culture in High-Tech Firms Relationship Marketing: Partnerships and Alliances Market Orientation and R&D-Marketing Interaction in High-Technology Firms Marketing Research in High-Tech Markets Understanding High-Tech Customers Product Development and Management Issues in High-Tech Markets Distribution Channels and Supply Chain Management in High-Tech Markets Pricing Considerations in High-Tech Markets Advertising and Promotion in High-Tech Markets: Tools to Build and Maintain Customer Relationships E-Business, E-Commerce, and the Internet Realizing the Promise of Technology: Societal, Ethical, and Regulatory Considerations
ER  -