Orville C. Walker,Jr <br/><br/>
Marketing Strategy: A Decision Focused Approach 

 - Seventh edition 
 - Usa  McGraw-Hill  2011 
 - 352 page  200x250 
<br/><br/> It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. 
<br/><br/> Introduction to stratedy Charter 1 Market -Oriented perspectives Underlie Successful Corporate , business, and Marketing Strategies Charter 2 Corporate, Strategy Dercisions and Their Marketing Implications Charter 3 Business Strategeis and Their Marketing Implications Charter 4 Business Strategeis and Their Marketing Implications Section 2 Opportunity Analysis Section 3 Formulating Marketing Strategeis Section 4 Implementation and Control Name Index Subject Index 
<br/><br/><label>ISBN: </label>978-0-07-338115-2 
<br/><br/><label>Subjects--Index Terms: </label>Orville C. Walker Jr. John W.Mullins Marketing Strategy: A Decision Focused Approach Marketing Strategy: A Decision Focused Approach Marketing Strategy Orville C. Walker Jr. John W.Mullins 
<br/><br/><label>Dewey Class. No.: </label>330 Economics  / W-18