TY  - BOOK
AU  - Orville C. Walker,Jr
AU  - John W. Mullins
TI  - Marketing Strategy: A Decision Focused Approach
SN  - 978-0-07-338115-2
U1  - 330 Economics 
PY  - 2011///
CY  - Usa
PB  - McGraw-Hill
KW  - Orville C. Walker Jr. John W.Mullins Marketing Strategy: A Decision Focused Approach Marketing Strategy: A Decision Focused Approach Marketing Strategy Orville C. Walker Jr. John W.Mullins
N1  - It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy; Introduction to stratedy Charter 1 Market -Oriented perspectives Underlie Successful Corporate , business, and Marketing Strategies Charter 2 Corporate, Strategy Dercisions and Their Marketing Implications Charter 3 Business Strategeis and Their Marketing Implications Charter 4 Business Strategeis and Their Marketing Implications Section 2 Opportunity Analysis Section 3 Formulating Marketing Strategeis Section 4 Implementation and Control Name Index Subject Index
ER  -