TY - BOOK AU - Anthony K. Tjan AU - Richard J. Harrington Tsun-Yan Hsieh TI - Heart, Smarts, Guts, and Luck SN - 9781422161944 U1 - 658 PY - 2012/// CY - United States of America PB - Harvard Business Review KW - 9781422161944 Anthony K. Tjan Heart, Smarts, Guts, and Luck What It Takes to Be an Entrepreneur and Build a Great Business N1 - Do you have what it takes to build a great business? In this book, three prominent business leaders and entrepreneurs—now venture capitalists and CEO advisers—share the qualities that surface again and again in those who successfully achieve their goals. The common traits? Heart, smarts, guts, and luck. After interviewing and researching hundreds of business-builders across the globe, the authors found that every one of them—from young founder to seasoned CEO—holds a combination of these four attributes. Indeed each of us tends to be biased toward one of these traits in our decision-making, and figuring out which trait drives you will lead to greater self-awareness and likelihood of success in starting and growing a business; 0 ER -