Christian Madsbjerg

The Moment of Clarity - USA Harvard Business Review 2014 - 214 165x240 - 0 .

Traditional problem-solving methods taught in business schools serve us well for some of the everyday challenges of business, but they tend to be ineffective with problems involving a high degree of uncertainty. Why? Because, more often than not, these tools are based on a flawed model of human behavior. And that flawed model is the invisible scaffolding that supports our surveys, our focus groups, our R&D, and much of our long-term strategic planning.

Getting People Wrong Getting People Right

9781422191903

Christian Madsbjerg Mikkel B. Rasmussen The Moment of Clarity Using the Human Sciences to Solve Your Toughest Business Problems

658 / M-15