TY  - BOOK
AU  - Christian Madsbjerg
AU  - Mikkel B. Rasmussen
TI  - The Moment of Clarity
T2  - 0
SN  - 9781422191903
U1  - 658 
PY  - 2014///
CY  - USA
PB  - Harvard Business Review
KW  - .Christian Madsbjerg Mikkel B. Rasmussen The Moment of Clarity Using the Human Sciences to Solve Your Toughest Business Problems
N1  - Traditional problem-solving methods taught in business schools serve us well for some of the everyday challenges of business, but they tend to be ineffective with problems involving a high degree of uncertainty. Why? Because, more often than not, these tools are based on a flawed model of human behavior. And that flawed model is the invisible scaffolding that supports our surveys, our focus groups, our R&D, and much of our long-term strategic planning; Getting People Wrong Getting People Right
ER  -