000 02256nam a22002177a 4500
008 200121200121b ||||| |||| 00| 0 mon d
020 _a978-1-62527-247-8
035 _a1671
040 _cШинэ Монгол Технологийн Дээд Сургууль
041 _aeng
082 _221
_a658 General management
_bW-59
100 _aGeorge Westerman
245 0 _aLeading Digital
260 _aUnited States of America
_bHarvard Business Review
_c2014
300 _a292 page
_c242x160
500 _aBecome a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities
505 _tIntroduction Part I Building Digital Capabilities Part II Building Leadership Capabilities Part III Back at The Office
653 _aGeorge Westerman Leading Digital Leading Digital Turning Technology into Business Transformation
700 _aDidier Bonnet Andrew McAFEE
942 _2ddc
_cBK
999 _c1443
_d1443