000			02218nam a22002177a 4500
008			200121200121b ||||| |||| 00| 0 mon d
020			_a978-0-07178818-2
035			_a337
040			_cШинэ Монгол Технологийн Дээд Сургууль
041			_aeng
082			_a330 Economics _bA-41
100			_aJed Alpert
245		0	_aJed Albert The Mobile Marketing Revolution
260			_aUnited States of America _bMcGraw-Hill _c2012
300			_a223
500			_aOne-to-One is transforming our world―here’ s how you can join the Revolution What would your organization do with a technology that lets you crowdsource instantly and effortlessly and reach people who WANT to hear from you wherever they happen to be? Such a tool already exists and it’s in billions of mobile devices worldwide: SMS, or text messaging. However, there’s more to messaging than simply broadcasting texts. To succeed with mobile messaging in the long term―without disrupting your business or distracting your customers―you need to understand the bigger movement that’s underway. The Mobile Marketing Revolution gives you the framework to listen to, empower, inform, engage, and enlist the very people on which your success depends. From fundraising to polling to selling products and services, this book shows how to use mobile messaging to turn even the briefest initial interaction into a permanent engaged relationship. Better still, you can achieve all this without expanding overhead or building campaigns from scratch, but instead by integrating mobile into your organization’s existing processes and practices.
505			_tAcknowledgments Introduction WHY MOBILE? BEING IN SOCIAL MEDIA IS NOT ENOUGH, YOU HAVE TO INVITE EVERYONE BACK TO YOUR PLACE STEP 1: MAKE THE ONE- TWO- ONE CONNECTION STEP 2: DISCOVER THE ONE- TWO- ONE OPPORTUNITIES STEP 3: INSPIRE ACTION STEP 4: DEVELOP A LONG- TERM RELATIONSHIP USE DATA TO INCREASE CONVERSIONS BY STREAMLINING USERS' EXPERIENCE ONE- TWO- ONE TRANSFORMS WHOLE COMPANIES ONE- TWO- ONE TRANSFORMS COMMUNICATIONS FOR EVERYONE CONCLUSION NOTES INDEX
653			_aRevolution Mobile Marketting
700			_aStephen Fishback
942			_2ddc _cBK
999			_c288 _d288