000			02069nam a22002177a 4500
008			200121200121b ||||| |||| 00| 0 mon d
020			_a978-1422158753
035			_a547
040			_cШинэ Монгол Технологийн Дээд Сургууль
041			_aeng
082			_a330 Economics _bK-89
100			_aNirmalya Kumar
245		0	_aIndia Inside
260			_aUSA _bHarvard Business Review Press _c2011
300			_a208 _c6.2 x 0.9 x 9.2 inches
500			_aThanks to its ability to innovate, the developed world will always have a distinct advantage over the developing world, right? Not according to leading management experts Nirmalya Kumar and Phanish Puranam. In India Inside, the authors draw on their research to show how India is already turning this assumption on its head—often in ways invisible to consumers in the developed world. Through their research and extensive interviews with India-based executives from such companies as AstraZeneca, GE, Infosys, Intel, and Wipro, the authors unveil the dramatic rise in invisible innovation occurring in India—from B2B products and R&D outsourcing to process and management innovation. The book also illuminates Indian companies’ growing ability to innovate consumer products that are compact, low-cost, efficient, and robust in the face of harsh environmental conditions. The authors’ analysis makes clear that for certain kinds of innovation, the long-held monopoly of the developed world is over. India Inside provides a wake-up call for executives and policy makers in the developed world and a clear-eyed view of both the challenges and opportunities facing multinationals seeking new sources of innovation in the future.
505			_tWhere Are the Indian Googles iPods and Viagras? Globally Segmented Innovation OutsourcingInnovation Process Innovation Management Innovation Visible Innovation Indias Innovation Challenge The Future of Indian Innovation Notes
653			_aBusiness Innovation management India
700			_aPhanish Puranam
942			_2ddc _cBK
999			_c469 _d469