000			01751nam a22002297a 4500
008			200121200121b ||||| |||| 00| 0 mon d
020			_a978-0-07-338115-2
035			_a561
040			_cШинэ Монгол Технологийн Дээд Сургууль
041			_aeng
082			_a330 Economics _bW-18
100			_aOrville C. Walker,Jr
245		0	_aMarketing Strategy: A Decision Focused Approach
250			_aSeventh edition
260			_aUsa _bMcGraw-Hill _c2011
300			_a352 page _c200x250
500			_aIt covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy.
505			_tIntroduction to stratedy Charter 1 Market -Oriented perspectives Underlie Successful Corporate , business, and Marketing Strategies Charter 2 Corporate, Strategy Dercisions and Their Marketing Implications Charter 3 Business Strategeis and Their Marketing Implications Charter 4 Business Strategeis and Their Marketing Implications Section 2 Opportunity Analysis Section 3 Formulating Marketing Strategeis Section 4 Implementation and Control Name Index Subject Index
653			_aOrville C. Walker Jr. John W.Mullins Marketing Strategy: A Decision Focused Approach Marketing Strategy: A Decision Focused Approach Marketing Strategy Orville C. Walker Jr. John W.Mullins
700			_aJohn W. Mullins
942			_2ddc _cBK
999			_c481 _d481