000 01202nam a22002297a 4500
008 200121200121b ||||| |||| 00| 0 mon d
020 _a9781422191903
035 _a1877
040 _cШинэ Монгол Технологийн Дээд Сургууль
041 _aeng
082 _a658
_bM-15
100 _aChristian Madsbjerg
245 4 _aThe Moment of Clarity
260 _aUSA
_bHarvard Business Review
_c2014
300 _a214
_c165x240
490 _a0
500 _aTraditional problem-solving methods taught in business schools serve us well for some of the everyday challenges of business, but they tend to be ineffective with problems involving a high degree of uncertainty. Why? Because, more often than not, these tools are based on a flawed model of human behavior. And that flawed model is the invisible scaffolding that supports our surveys, our focus groups, our R&D, and much of our long-term strategic planning.
505 _tGetting People Wrong Getting People Right
653 _a.Christian Madsbjerg Mikkel B. Rasmussen The Moment of Clarity Using the Human Sciences to Solve Your Toughest Business Problems
700 _aMikkel B. Rasmussen
942 _2ddc
_cBK
999 _c742
_d742