| 000 -LEADER |
|---|
| fixed length control field |
01430nam a22002297a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200121200121b ||||| |||| 00| 0 mon d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0131230239 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
315 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
Шинэ Монгол Технологийн Дээд Сургууль |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658 |
| Item number |
J-20 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jakki Mohr | Sanjit Sengupta | Stanley Slater |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Marketing of High-Technology Products and Innovations |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
USA |
| Name of publisher, distributor, etc. |
Phoenix Color Corp |
| Date of publication, distribution, etc. |
2005 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
450 |
| Dimensions |
B5 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Байсан ном |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
Introduction to High Technology Strategy and Corporate Culture in High-Tech Firms Relationship Marketing: Partnerships and Alliances Market Orientation and R&D-Marketing Interaction in High-Technology Firms Marketing Research in High-Tech Markets Understanding High-Tech Customers Product Development and Management Issues in High-Tech Markets Distribution Channels and Supply Chain Management in High-Tech Markets Pricing Considerations in High-Tech Markets Advertising and Promotion in High-Tech Markets: Tools to Build and Maintain Customer Relationships E-Business, E-Commerce, and the Internet Realizing the Promise of Technology: Societal, Ethical, and Regulatory Considerations |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Marketing of High-Technology Products and Innovations Marketing of High-Technology Jakki Mohr Sanjit Sengupta Stanley Slater |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
0 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
