| 000 -LEADER |
|---|
| fixed length control field |
01751nam a22002297a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
200121200121b ||||| |||| 00| 0 mon d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-0-07-338115-2 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
561 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
Шинэ Монгол Технологийн Дээд Сургууль |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
330 Economics |
| Item number |
W-18 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Orville C. Walker,Jr |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Marketing Strategy: A Decision Focused Approach |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Seventh edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Usa |
| Name of publisher, distributor, etc. |
McGraw-Hill |
| Date of publication, distribution, etc. |
2011 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
352 page |
| Dimensions |
200x250 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
Introduction to stratedy Charter 1 Market -Oriented perspectives Underlie Successful Corporate , business, and Marketing Strategies Charter 2 Corporate, Strategy Dercisions and Their Marketing Implications Charter 3 Business Strategeis and Their Marketing Implications Charter 4 Business Strategeis and Their Marketing Implications Section 2 Opportunity Analysis Section 3 Formulating Marketing Strategeis Section 4 Implementation and Control Name Index Subject Index |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Orville C. Walker Jr. John W.Mullins Marketing Strategy: A Decision Focused Approach Marketing Strategy: A Decision Focused Approach Marketing Strategy Orville C. Walker Jr. John W.Mullins |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
John W. Mullins |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
