Marketing Strategy: A Decision Focused Approach
By: Orville C. Walker,Jr
Contributor(s): John W. Mullins
Material type:
TextPublisher: Usa McGraw-Hill 2011Edition: Seventh editionDescription: 352 page 200x250ISBN: 978-0-07-338115-2Subject(s): Orville C. Walker Jr. John W.Mullins Marketing Strategy: A Decision Focused Approach Marketing Strategy: A Decision Focused Approach Marketing Strategy Orville C. Walker Jr. John W.MullinsDDC classification: 330 Economics | Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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ШМТДС НОМЫН САН Уншлагын танхим | 330 EconomicsW-18 (Browse shelf) | Available | 0103000645 | |
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Books
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ШМТДС НОМЫН САН Уншлагын танхим | 330 EconomicsW-18 (Browse shelf) | Available | 0103000646 |
It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy.
Introduction to stratedy Charter 1 Market -Oriented perspectives Underlie Successful Corporate , business, and Marketing Strategies Charter 2 Corporate, Strategy Dercisions and Their Marketing Implications Charter 3 Business Strategeis and Their Marketing Implications Charter 4 Business Strategeis and Their Marketing Implications Section 2 Opportunity Analysis Section 3 Formulating Marketing Strategeis Section 4 Implementation and Control Name Index Subject Index
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