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Harvard Business Review on Customer relationship management

By: Harvard Business Review
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Material type: TextTextPublisher: USA Harvard Business School Publishing Corporation 2002Description: 192ISBN: -13:978-1-57851-699-5Subject(s): Harvard Business ReviewDDC classification: 658
Contents:
Co- opting Customer Competence Ge Inside the Lives of Your Customers The Old Pillars of New Retailing Want to Perfect Your Company's Service? Don't Homogenize, Synchronize? Firing Up the Front Line Preventing the Premature Death of Relationship Marketing See Your Brands Through Your Customer's Eyes
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658H-24 (Browse shelf) Available 0103000117

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Co- opting Customer Competence Ge Inside the Lives of Your Customers The Old Pillars of New Retailing Want to Perfect Your Company's Service? Don't Homogenize, Synchronize? Firing Up the Front Line Preventing the Premature Death of Relationship Marketing See Your Brands Through Your Customer's Eyes

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