Marketing of High-Technology Products and Innovations
By: Jakki Mohr | Sanjit Sengupta | Stanley Slater
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TextPublisher: USA Phoenix Color Corp 2005Edition: 2Description: 450 B5ISBN: 0131230239Subject(s): Marketing of High-Technology Products and Innovations Marketing of High-Technology Jakki Mohr Sanjit Sengupta Stanley SlaterDDC classification: 658 | Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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ШМТДС НОМЫН САН Уншлагын танхим | 658J-20 (Browse shelf) | Available | 0103000113 |
Байсан ном
Introduction to High Technology Strategy and Corporate Culture in High-Tech Firms Relationship Marketing: Partnerships and Alliances Market Orientation and R&D-Marketing Interaction in High-Technology Firms Marketing Research in High-Tech Markets Understanding High-Tech Customers Product Development and Management Issues in High-Tech Markets Distribution Channels and Supply Chain Management in High-Tech Markets Pricing Considerations in High-Tech Markets Advertising and Promotion in High-Tech Markets: Tools to Build and Maintain Customer Relationships E-Business, E-Commerce, and the Internet Realizing the Promise of Technology: Societal, Ethical, and Regulatory Considerations
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